We captured the unique thrill of opening a fresh pack of football cards in a campaign for Panini to announce the launch of their official Premier League Adrenalyn XL trading cards ahead of the 2020/21 football season. Using animation and meme style graphics interlaced with footage of some of the Premier League’s biggest stars, the TV-led campaign showcases the timeless anticipation and excitement collectors feel when they get their hands on a new pack and rip it open to see who’s inside.

140 Exmouth House,  3-11 Pine Street, London, EC1R 0JH

+44 (0) 203 176 2742