In 2018, we helped to launch US fitness brand Peloton into the UK market with a successful multi-channel campaign featuring TV, out-of-home, social and experiential activations.


The brand has seen exponential growth in the two years it’s been trading in the UK, and in the run up to Christmas 2019 we created this new commercial, directed by Ryan Booth from Pulse Films. This instalment conveys the passion, power and energy of the highly motivational, live and on-demand fitness classes by zeroing in on every pant, pedal and drop of perspiration.

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