THE PELOTON BIKE+
Our 2020 Christmas ad for Peloton shows how the new Peloton Bike+ provides a variety of workouts for all the family.
The spot is set to three different versions of Nina Simone's ‘Feeling Good’, the iconic original, and two brand new versions, a Hip Hop cover by L.A-born rapper Duckwrth, and a Rock cover by Canadian duo Crown Lands, to emphasise the array of different workouts available through the Peloton Bike+ (which has a screen that rotates 90 degrees for off-bike classes). The ad, which went across TV, Digital and online, takes Peloton’s now instantly recognisable high-intensity style and injects a new level by setting it to the three different versions of the track.
The two new tracks are now being streamed in Peloton's live classes throughout the festive season and the Crown Lands version is also available on all major streaming sites.