Set up by former cricketer, Chris Paget, Milestone is a charity using sport, and in particular cricket, to normalise the conversation around mental health.


Milestone’s visual identity was created by our in-house studio, Young Dukes. The logo and brand colours represent the journey a person goes on dealing with mental health issues before finding clarity in life. It was inspired by the journey Chris has been on himself and the story behind the inception of the charity, and now stands as a symbol of everything they’re trying to achieve for the people they help every day.