FIND YOUR NEW LEASE OF LIFE
Our first work for Vanarama introduces a new brand platform that will become the foundation for all of the brand’s future communications as well as their sports sponsorships. It also signals a step change for the Vanarama brand as they expand the reach of their business as well as communications beyond just van leasing and into cars and electric vehicles.
The ‘Find Your New Lease of Life’ campaign captures that feeling you get when you realise the car of your dreams is actually within your budget if you lease it.
The campaign is made up of three 30 second spots and cut downs running across TV, video-on-demand and online, as well as a suite of photography for print, out-of-home and online. The voice over is provided by renowned comedian Tom Davis, and all tracks and sonic branding have been created by multi-vocalist, musician and beatbox champion Beardyman. The films were directed by Andew Gaynord at MindsEye while the photography was shot by Nick Dolding.