UNLOCKED is a programme from the Women’s Sport Trust to help ‘unlock the future of women’s sport’. The initiative pairs 40 elite female athletes with 40 activators made up from leading figures in business, sport and media. And together, they will help shape the future of women’s sport; supporting each other to unlock media platforms, pitch to investors, speak out on live issues, tell new stories and get into boardrooms.


We were tasked with helping to brand, launch and support the programme, creating everything from the name, to the identity and social assets.


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