LET’S NOT MAKE THE SAME MISTAKES WITH EMMA RADUCANU
September 13th 2021
Our Chief Strategy Officer, Matt, wrote an opinion piece on the need to be careful not to make the same mistakes with Emma Raducanu as we have seen with previous teenage tennis sensations.
WELCOME TO WREXHAM
August 20th 2021
Our Hollywood-style sign stunt which welcomed Ryan Reynolds and Rob McElhenny to Wrexham was finally unveiled as a PR stunt for client Vanarama, long standing sponsor of the National League.
HOW THE PROFESSIONAL FIGHTERS LEAGUE EMERGED IN MMA
September 9th 2021
Head of New Business, Dan, spoke with the Playknox about how The Professional Fighters League emerged in a sport dominated by the UFC.
DARK HORSES RELEASES OPEN SOURCE MENOPAUSE POLICY
July 29th 2021
CEO Melissa Robertson wrote a menopause policy following the huge response to a recent article on the topic, which was released open source for all to share.
AD OF THE DAY
August 23rd 2021
The Drum awarded us Ad of the Day for our Wrexham Hollywood-style stunt for Vanarama.
THE OLYMPICS IS STILL A GOLDEN OPPORTUNITY FOR BRANDS
July 28th 2021
Our chief exec, Melissa, spoke to Campaign about how in spite of problems, Tokyo 2020 still presents a marketing opportunity for brands.
DESPITE THE GLOOM, DON'T BET AGAINST TOKYO 2020
July 26th 2021
Chief Strategy Officer, Matt, spoke with Sports Industry Group about the potential of Tokyo 2020 as The Games kicked off.
SWEATY HUGS OF SOLIDARITY
July 15th 2021
Chief exec, Melissa, on why now is the time to change ‘the change’ and break the silence surrounding the menopause
LET’S TALK ABOUT GUILT
July 1st 2021
Chief executive, Melissa, talked to The Drum about the role guilt plays as the leader of a creative agency.
THE CHANGING FACE OF SPORTS SPONSORSHIP
June 30th 2021
Our chief executive, Melissa, joined the Marketing Society podcast to discuss Euro 2020 and the changing face of sports sponsorship
CELEBRATING FOOTBALL FANDOM WITH TIKTOK
June 17th 2021
Creative Directors, Adam and Paco, share their view on celebrating football fandom with TikTok’s ‘ 'Where Fans Come to Play' campaign.
IS GAMBLING ADVERTISING BAD FOR US?
June 9th 2021
Mark comments on the relationship between gambling and advertising, particularly in football, and whether regulations are working hard enough to protect consumers.
INSIDE TIKTOK’S EURO 2020 SPONSORSHIP CAMPAIGN
June 7th 2021
A peek inside the making of TikTok’s EURO 2020 sponsorship campaign.
NEW WORK FOR JUST EAT TAKEAWAY.COM’S EURO 2020 SPONSORSHIP
April 20th 2021
Just Eat Takeway.com’s magic knee slide delivers joy in UEFA EURO 2020 ticket giveaway campaign
FIVE YEARS IS A LONG TIME IN FOOTBALL
May 26th 2021
It's out with the old brand sponsors and in with the new at Euro 2020. How this new breed of sponsors are changing the game.
EUROPEAN SUPER LEAGUE BAD NEWS FOR ADVERTISERS
April 20th 2021
Chief Strategy Officer, Matt, shared his perspective on the planned European Super League and how negative fan sentiment towards the planned competition would make it a far less desirable property.
TIKTOK LAUNCH NEW CAMPAIGN FOR
May 25th 2021
TikTok take over iconic football moments in new EURO 2020 campaign: ‘Where Fans Play’.
SOLVING THE MENOPAUSE
April 13th 2021
CEO Melissa with her view on how you solve a problem like... helping staff navigate the menopause?
SOLVING THE GENDER PAY GAP
April 7th 2021
Our CEO Melissa shared some advice with The Drum for their article exploring the real problems facing marketing practitioners, and in particular, the gender pay gap.
GOING AHEAD WITH THE OLYMPICS
April 6th 2021
It would be crazy to go ahead with this year's Olympics, and that's exactly why it should. Our Chief Strategy Officer, Matt giving his view on this years Olympics to The Book of Man.
MUM’S THE WORD IN NEW NIKE SPOT
April 12th 2021
Creative Directors, Adam and Paco, give their take on the new Nike spot for their new maternity range.
SHELTER APPOINTS DARK HORSES
March 26th 2021
Shelter have appointed us to launch an important initiative for them using the power of football to tackle homelessness.
HOW FOOTBALL SHIRT SPONSORSHIP IS CREATING THE NEXT GENERATION OF BRANDS
March 22nd 2021
As gambling brands are forced to be less ubiquitous in sport, here's an excellent article from our strategist, Mark, on how football shirt sponsorship can be the making of the next generation of brands.
LEARNING THROUGH THE MENOPAUSE
March 26th 2021
Our chief executive, Melissa wrote a personal piece for Campaign Magazine on opening up the menopause conversation in the advertising world.
THE RISE OF FITNESS-AS-A-SERVICE BRANDS
March 9th 2021
Our Chief strategy officer, Matt Readman, shares some sage words in this great article from The Drum about the rise of fitness as a service.
A NEW LEASE OF LIFE FOR VANARAMA
March 8th 2021
Our new brand campaign for our client, Vanarama encourages customers to find a new lease of life.
WOMEN’S SUPER LEAGUE SEALS LANDMARK TV DEAL
March 4th 2021
Our social strategist, Edie, shared thoughts with The Telegraph on why the Women’s Super League landmark £7m TV deal matters for women's football.
HELPING FOOTBALL BEYOND BORDERS TACKLE SCHOOL EXCLUSIONS
February 23rd 2021
We launched a national campaign alongside Football Beyond Borders to raise awareness of the alarming increase in the number of students facing exclusion from school in England and the detrimental effects it has. #NoMoreEmptyChairs
DARK HORSES APPOINTED BY TIKTOK FOR EURO 2020 PARTNERSHIP
February 23rd 2021
TikTok have appointed us to activate their UEFA EURO 2020 sponsorship following a pitch.
JUST EAT TAKEAWAY.COM APPOINTS DARK HORSES
March 4th 2021
We were appointed by Just Eat Takeaway.com to activate their sponsorship of UEFA EURO 2020.
SMALL BEER OOH CAMPAIGN
January 28th 2021
Our first work for Small Beer, showing how in a world of extremes, drinking doesn’t need to be.
2021 WILL BE ONE HELL OF A YEAR FOR SPORT
January 20th 2021
Our CEO, Melissa, with a thought piece to kick off 2021 and why this is the year we have entered the 'enabling era', allowing brands to align with those committed to building a better society.
WHO WON THE SUPERBOWL?
February 9th 2021
Did Superb Owl win The Superbowl? Our Creative Partner, Steve reckons so.
#BITELIVE2020: CHANGING THE NARRATIVE TO CONFRONT RACIST MYTHS IN SPORT
November 23rd 2020
Our Chief strategy officer, Matt Readman, kicking off the #BITELive2020 program on a panel alongside Ben Carrington and Michael Johnson as they talk "Play it forward: Changing the narrative to confront racist myths in sport".
PELOTON LAUNCH CHRISTMAS CAMPAIGN
November 12th 2020
Our new Christmas campaign for Peloton showcasing how the whole household can benefit from the variety of content on the fitness platform.
FOOTBALL BEYOND BORDERS CHANGING YOUNG LIVES WITH THE SPOKEN WORD
January 7th 2021
Our new work for Football Beyond Borders for its ‘Beyond Bars’ spoken word project, bringing to life the potential young people possess and how, with the right support, they can flourish even during the challenging times we're currently experiencing.
STARTING YOUR CAREER IN LOCKDOWN
November 4th 2020
As we headed into another national lockdown, one of our creative teams reflected on what a career had been like having spent longer working in a lockdown than they have out of it.
HOW WE LAUNCHED OUR OWN SPORTS BAR IN LOCKDOWN
October 30th 2020
Our ECD, Steve, shared his views on how the agency became its own client during lockdown as we embarked on a project to launch our own product: a sports nutrition bar.
CAMPAIGN: FACES TO WATCH 2020
November 9th 2020
Our very own Catrin Tyler is named as a Face to Watch in Campaign magazine.
FIT FOR THE FIGHT:
SPORTS NUTRITION IN 2020
September 22th 2020
Dark Horses Business Director and Home Run co-founder Catrin, was interviewed by The Grocer about the sports nutrition category in 2020.
TACKLING COVID-19 CHALLENGES
August 29th 2020
Head of New Business, Dan, spoke with the Playknox about the challenges of tackling Covid-19, launching their own product among other things.
TACKLING RACISM IN SPORT
September 10th 2020
We had the good fortune of Rugby League legend Martin Offiah speak to the agency about his views around race and sport, which were captured for The Marketing Society.
HOW ADVERTISING FUELS RACIST
MYTHS IN SPORT
August 18th 2020
Our Head of Strategy, Matt, wrote a thought piece for Campaign Magazine looking at how the way we deal with race as a society is being exaggerated in sport, and presenting a need to reexamine the myths that exist.
TAKING A LOOK AT WORKING FROM HOME
September 24th 2020
Our CEO, Melissa, spoke to Campaign Magazine about what the new working from home policy means for our business.
DARK HORSES APPOINT
MELISSA ROBERTSON AS CEO
September 7th 2020
News of Melissa joining the agency as our first CEO to help write the next chapter.
LIVE SPORTS AT A CROSSROADS
July 10th 2020
Our Head of Strategy, Matt, was quoted in a thought piece from Campaign Magazine around how brands will overcome social-distancing hurdles to continue to engage with fans around sport.
THRIVING CREATIVE PARTNERSHIPS
A conversation at BITE Live between one of our creative directors, Adam, and Jasper Kain, the Co-Founder of our client, Football Beyond Borders, about how we turned to the virtual world to build connections for the charity during lockdown.
IS THERE ANY MERIT IN THE GOVERNMENT’S CRACKDOWN ON HFSS ADS?
July 31st 2020
Home Run co-founder and one of our Business Director’s, Catrin, reflects on the Government's new ruling around HFSS ads.