We captured the unique thrill of opening a fresh pack of football cards in a campaign for Panini to announce the launch of their official Premier League Adrenalyn XL trading cards ahead of the 2020/21 football season. Using animation and meme style graphics interlaced with footage of some of the Premier League’s biggest stars, the TV-led campaign showcases the timeless anticipation and excitement collectors feel when they get their hands on a new pack and rip it open to see who’s inside.

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