LET’S NOT MAKE THE SAME MISTAKES WITH EMMA RADUCANU

September 13th 2021

 

Our Chief Strategy Officer, Matt, wrote an opinion piece on the need to be careful not to make the same mistakes with Emma Raducanu as we have seen with previous teenage tennis sensations.

 

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HOW THE PROFESSIONAL FIGHTERS LEAGUE EMERGED IN MMA

September 9th 2021

 

Head of New Business, Dan, spoke with the Playknox about how The Professional Fighters League emerged in a sport dominated by the UFC.

 

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AD OF THE DAY

August 23rd 2021

 

The Drum awarded us Ad of the Day for our Wrexham Hollywood-style stunt for Vanarama.

 

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WELCOME TO WREXHAM

August 20th 2021

 

Our Hollywood-style sign stunt which welcomed Ryan Reynolds and Rob McElhenny to Wrexham was finally unveiled as a PR stunt for client Vanarama, long standing sponsor of the National League.

 

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DARK HORSES RELEASES OPEN SOURCE MENOPAUSE POLICY

July 29th 2021

 

CEO Melissa Robertson wrote a menopause policy following the huge response to a recent article on the topic, which was released open source for all to share.

 

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THE OLYMPICS IS STILL A GOLDEN OPPORTUNITY FOR BRANDS

July 28th 2021

 

Our chief exec, Melissa, spoke to Campaign about how in spite of problems, Tokyo 2020 still presents a marketing opportunity for brands.

 

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DESPITE THE GLOOM, DON'T BET AGAINST TOKYO 2020

July 26th 2021

 

Chief Strategy Officer, Matt, spoke with Sports Industry Group about the potential of Tokyo 2020 as The Games kicked off.

 

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SWEATY HUGS OF SOLIDARITY

July 15th 2021

 

Chief exec, Melissa, on why now is the time to change ‘the change’ and break the silence surrounding the menopause

 

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LET’S TALK ABOUT GUILT

July 1st 2021

 

Chief executive, Melissa, talked to The Drum about the role guilt plays as the leader of a creative agency.

 

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THE CHANGING FACE OF SPORTS SPONSORSHIP

June 30th 2021

 

Our chief executive, Melissa, joined the Marketing Society podcast to discuss Euro 2020 and the changing face of sports sponsorship

 

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CELEBRATING FOOTBALL FANDOM WITH TIKTOK

June 17th 2021

 

Creative Directors, Adam and Paco, share their view on celebrating football fandom with TikTok’s ‘ 'Where Fans Come to Play' campaign.

 

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IS GAMBLING ADVERTISING BAD FOR US?

June 9th 2021

 

Mark comments on the relationship between gambling and advertising, particularly in football, and whether regulations are working hard enough to protect consumers.

 

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INSIDE TIKTOK’S EURO 2020 SPONSORSHIP CAMPAIGN

June 7th 2021

 

A peek inside the making of TikTok’s EURO 2020 sponsorship campaign.

 

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FIVE YEARS IS A LONG TIME IN FOOTBALL

May 26th 2021

 

It's out with the old brand sponsors and in with the new at Euro 2020. How this new breed of sponsors are changing the game.

 

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TIKTOK LAUNCH NEW CAMPAIGN FOR
EURO 2020

May 25th 2021

 

TikTok take over iconic football moments in new EURO 2020 campaign: ‘Where Fans Play’.

 

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NEW WORK FOR JUST EAT TAKEAWAY.COM’S EURO 2020 SPONSORSHIP

April 20th 2021

 

Just Eat Takeway.com’s magic knee slide delivers joy in UEFA EURO 2020 ticket giveaway campaign

 

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EUROPEAN SUPER LEAGUE BAD NEWS FOR ADVERTISERS

April 20th 2021

 

Chief Strategy Officer, Matt, shared his perspective on the planned European Super League and how negative fan sentiment towards the planned competition would make it a far less desirable property.

 

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SOLVING THE MENOPAUSE

April 13th 2021

 

CEO Melissa with her view on how you solve a problem like... helping staff navigate the menopause?

 

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MUM’S THE WORD IN NEW NIKE SPOT

April 12th 2021

 

Creative Directors, Adam and Paco, give their take on the new Nike spot for their new maternity range.

 

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SOLVING THE GENDER PAY GAP

April 7th 2021

 

Our CEO Melissa shared some advice with The Drum for their article exploring the real problems facing marketing practitioners, and in particular, the gender pay gap.

 

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GOING AHEAD WITH THE OLYMPICS

April 6th 2021

 

It would be crazy to go ahead with this year's Olympics, and that's exactly why it should. Our Chief Strategy Officer, Matt giving his view on this years Olympics to The Book of Man.

 

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LEARNING THROUGH THE MENOPAUSE

March 26th 2021

 

Our chief executive, Melissa wrote a personal piece for Campaign Magazine on opening up the menopause conversation in the advertising world.

 

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SHELTER APPOINTS DARK HORSES

March 26th 2021

 

Shelter have appointed us to launch an important initiative for them using the power of football to tackle homelessness.

 

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HOW FOOTBALL SHIRT SPONSORSHIP IS CREATING THE NEXT GENERATION OF BRANDS

March 22nd 2021

 

As gambling brands are forced to be less ubiquitous in sport, here's an excellent article from our strategist, Mark, on how football shirt sponsorship can be the making of the next generation of brands.

 

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WOMEN’S SUPER LEAGUE SEALS LANDMARK TV DEAL

March 4th 2021

 

Our social strategist, Edie, shared thoughts with The Telegraph on why the Women’s Super League landmark £7m TV deal matters for women's football.

 

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THE RISE OF FITNESS-AS-A-SERVICE BRANDS

March 9th 2021

 

Our Chief strategy officer, Matt Readman, shares some sage words in this great article from The Drum about the rise of fitness as a service.

 

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A NEW LEASE OF LIFE FOR VANARAMA

March 8th 2021

 

Our new brand campaign for our client, Vanarama encourages customers to find a new lease of life.

 

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JUST EAT TAKEAWAY.COM APPOINTS DARK HORSES

March 4th 2021

 

We were appointed by Just Eat Takeaway.com to activate their sponsorship of UEFA EURO 2020.

 

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HELPING FOOTBALL BEYOND BORDERS TACKLE SCHOOL EXCLUSIONS

February 23rd 2021

 

We launched a national campaign alongside Football Beyond Borders to raise awareness of the alarming increase in the number of students facing exclusion from school in England and the detrimental effects it has. #NoMoreEmptyChairs

 

Read more here.