DAVID REVIEWS: 'FROM RACE TRACK TO ROAD'

Nissan ‘From Race Track to Road’

5th December 2022 / 60s

by Andrew MacGregor

You may not be able to drive a Formula E car to the shops anytime soon, but Nissan have come up with an artful compromise. Their Ariya SUV is based on motorsport know-how, while the accompanying commercial is inspired by Japanese calligraphy and zoetrope animation. The result is a diverting blend of the old and new.

Product Category: Cars

Territory: UK


Dark Horses

ECD: Steve Howell

CD: Paco Cruz

CD: Adam Burns

UNIT9

Director: James Medcraft

Producer: Geoff Stickler

EP: Greg Hemes

DOP: Carl Burke (WPA)

Absolute Post

Colourist: Juliette Wileman

 

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