CREATIVE BRIEF: CHANGING THE NARRATIVE TO CONFRONT RACIST MYTHS IN SPORT
At the heart of this discussion is the importance of unpacking the myth of the Black athlete in sport and of examining what the creative industries as a whole can do to accelerate change.
Sport offers us a point of shared connection, a shared cultural touchpoint that brings together diverse communities in passion, pain and joy. As a result, it, along with its advertisers, has a unique power to help shift the narrative, particularly when it comes to racism.
Because to make meaningful change it is no longer good enough to not be racist but rather, we as individuals and an industry need to be anti-racist, to be actively combatting racism all the time.
Join Matt Readman, Head of Strategy at Dark Horses, Ben Carrington, Professor of Sociology and Journalism and Michael Johnson, former professional football player and current Specialist Coach for the England U21 football team who will be exploring the idea of changing the narrative to confront racist myths in sport.
At the heart of the discussion is the importance of unpacking the myth of the Black athlete in sport and of examining what the creative industries as a whole can do to accelerate change.
