Forget Ibiza, The Caribbean, or the Canary Islands- there is a new hot destination this year. HSBC SVNS, World Rugby’s reimagined and rebranded global celebration of rugby sevens across eight iconic cities, is not just a rugby tournament, but a must-attend experience set in some of the world’s most exciting locations.
To mark the relaunch, the campaign “Destination: SVNS” is all about encapsulating the madness of a weekend watching Rugby Sevens. From the incredible locations and the fancy dress, to the incredible food, fairground rides, live music and a fair bit of world-class rugby thrown in, too. Converting those who are not typically rugby fans by positioning the tournament as the ultimate summer destination, packed with entertainment from dawn till dusk.