OPTIMUM NUTRITION x McLAREN

For Optimum Nutrition’s McLaren sponsorship we wanted to move the attention away from the machines and cars of the F1 world and onto the people behind them.

We created a hero film, directed by Luke Brookner, that follows Lando Norris through the McLaren Technology Centre traversing empty corridors and increasingly tight security measures. Eventually the secret behind McLaren’s success is revealed…. Blake the Shake – the non-speaking super shaker maker fuelling the team to success.

The hero film was accompanied by a social series ‘Shaking Up….’ featuring Oscar Piastri and members of the McLaren pit crew They’re full of making shakes, all things racing and lots of one-way conversations.  Stills were shot by Leo Francis.