A COUNTRY OF LIGHT AND ENERGY

The Rugby World Cup is heading to Australia for the third time in history. And the timing couldn’t be better. Rugby in Australia is facing a number of challenges with many deeming the sport too exclusive and old school. Therefore, the tournament is the perfect starting point to drive reappraisal and shift perception of the game down under.

As a result, we created an entire brand universe for the tournament that focused on taking rugby to a much broader audience group. The work features a far more welcoming and open brand design, which includes everything from the logo and in-stadia branding, through to social media templates and a brand guidelines toolkit.