THE STAKES HAVE NEVER BEEN HIGHER
Following a record breaking 2023-24 season which saw over one million fans through the turnstiles at games across both leagues, and attendance and viewership numbers surpassed on a regular basis, the stakes in the women’s professional game truly have never been higher. We needed to launch the Barclays Women’s Super League and Barclays Women’s Championship in a way that captivates just how competitive the leagues and their players are.
We gathered stars from 20 different teams for the first time ever, including Sam Kerr (Chelsea), Fran Kirby (Brighton and Hove Albion), Jordan Nobbs (Aston Villa), Katie McCabe (Arsenal) and Hannah Blundell (Manchester United), then split them into two teams (red & blue) to play keepy-uppy on a rooftop in a major city. The last woman to let the ball hit the ground wins…The stakes have literally never been higher.
The campaign is being distributed via BWSL and BWC organic social channels, while also being featured across VOD and OOH.
