THE NEXT IN LINE

30 years on from Mitre’s Ultimax making its debut in the Premier League during the 1995/96 season, we teamed up with the iconic football brand to launch a limited-edition anniversary version of the ball.

To celebrate its return and the future of the product line, we captured photography of the new Ultimax alongside the names that defined its golden era – Wright, Fowler & Butt – only with the next generation of talent in each of the footballing families; Raphaella Wright-Phillips, granddaughter of Ian, Ruben Butt, son of Nicky, and Jacob Fowler, son of Robbie.

With coverage in Versus, FourFourTwo, and SoccerBible, the ball sold out in 35 minutes.