LITTLE BLACK BOOK: Formula E Drivers Sacha Fenestraz and Norman Nato Launch the 'Nissan EV School'
August 7th 2023
Dark Horses creates content series to bring the drivers face-to-face with the 'Electric Generation'
CAMPAIGN: Dark Horses ad repositions HSBC Rugby Sevens as a global sports-culture festival
July 25th 2023
HSBC extended its sponsorship of the Sevens for a further four years.
CITY AM: 2023 Women’s World Cup ads howcase new-found star power of players
July 17th 2023
Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right.
CREATIVE BRIEF: Why helping to prevent ACL injuries is an open goal for brands
June 7th 2023
How Anterior cruciate ligament injuries (ACL) are affecting women in sport and what brands can do to support female athletes.
THE BOOK OF MAN: What does ‘strong’ look like? The problem with body stereotypes
May 16th 2023
What does strong look like? Pretty safe to say an image of a gym bunny man will pop up in your head. Which is a problem says Josie Beaumont from creative agency Dark Horses...
CAMPAIGN: When it comes to marketing the women's World Cup, do we have to be so serious?
May 15th 2023
Can't we just play?
BITE: On and off the pitch, this summer’s Women’s World Cup will be the most competitive yet
May 5th 2023
Eve De Haan, Creative at Dark Horses shares predictions for this years Women’s World Cup and the impact it is going to have on football
THE DRUM: Ageist brands must learn commitment to athletes is a marathon, not a sprint
April 21st 2023
As the London Marathon approaches, Dark Horses new business chief – and keen runner – Cat Tyler explores how brands can fix an ageist approach to sports marketing.
ADLAND.TV: Ascot unveils “The Ascot You” in a campaign by Dark Horses
April 4th 2023
Ascot Racecourse has launched its new campaign with a focus on the transformative feeling that attending one of their year-round events can have.