News

Dark Horses creates content series to bring the drivers face-to-face with the 'Electric Generation'

HSBC extended its sponsorship of the Sevens for a further four years.

Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right.

How Anterior cruciate ligament injuries (ACL) are affecting women in sport and what brands can do to support female athletes.

What does strong look like? Pretty safe to say an image of a gym bunny man will pop up in your head. Which is a problem says Josie Beaumont from creative agency Dark Horses...

Can't we just play?

Eve De Haan, Creative at Dark Horses shares predictions for this years Women’s World Cup and the impact it is going to have on football

As the London Marathon approaches, Dark Horses new business chief – and keen runner – Cat Tyler explores how brands can fix an ageist approach to sports marketing.

Ascot Racecourse has launched its new campaign with a focus on the transformative feeling that attending one of their year-round events can have.