News

GUARDIAN: An AI Fifa president?

November 22nd 2023
Hope Sogni unveiled as hypothetical female candidate
GUARDIAN: An AI Fifa president?

INDEPENDENT: AI-generated Hope Sogni launches campaign to become Fifa president

November 13th 2023
The creators of Hope Sogni hope to show the game could be run differently
INDEPENDENT: AI-generated Hope Sogni launches campaign to become Fifa president

Creative Boom: The Christmas ads of 2023

November 6th 2023
home comforts, cheesy music and zero worries about the cost of living
Creative Boom: The Christmas ads of 2023

CREATIVE BRIEF: Menopause by a man

October 18th 2023
Steve Howell talks about the impact of having a Menopause Policy in the workplace
CREATIVE BRIEF: Menopause by a man

CREATIVE BRIEF: What can we learn from the Luis Rubiales incident

September 7th 2023
Steve Howell talks about the impact of having a Menopause Policy in the workplace
CREATIVE BRIEF: What can we learn from the Luis Rubiales incident

CITY AM: Lessons for sponsors from sport’s biggest summer of protests since the suffragettes

August 8th 2023
Sport sponsors need to be clear on what they stand for – not just what they stand next to – if they are to avoid blowback from protests, says marketing expert Matt Readman.
CITY AM: Lessons for sponsors from sport’s biggest summer of protests since the suffragettes

LITTLE BLACK BOOK: Formula E Drivers Sacha Fenestraz and Norman Nato Launch the 'Nissan EV School'

August 7th 2023
Dark Horses creates content series to bring the drivers face-to-face with the 'Electric Generation'
LITTLE BLACK BOOK: Formula E Drivers Sacha Fenestraz and Norman Nato Launch the 'Nissan EV School'

CAMPAIGN: Dark Horses ad repositions HSBC Rugby Sevens as a global sports-culture festival

July 25th 2023
HSBC extended its sponsorship of the Sevens for a further four years.
CAMPAIGN: Dark Horses ad repositions HSBC Rugby Sevens as a global sports-culture festival

CITY AM: 2023 Women’s World Cup ads howcase new-found star power of players

July 17th 2023
Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right.
CITY AM: 2023 Women’s World Cup ads howcase new-found star power of players