News

Matt Readman, CSO at Dark Horses, on the long-debated argument whether politics has a place within sports

Ethics in football have never been as prominent in public discourse.

The Drive to Survive formula has been heralded as the magic bullet to bring in new fans to any sport. But Ausura Eccleston, strategist at Dark Horses says you need more than a doc to save a sport.

T-Mobile, Squarespace, Popcorner, Workday, Paramount Plus – read who we think did it best and then watch them for yourself

As professional idiot Andrew Tate demonstrated when he foolishly tried to troll Greta Thunberg, many of those who love cars have become fiercely attached to the idea that a vehicle is only worthy of their devotion if it's extremely harmful to the environment. The nihilism of this position is plainly evidence of widespread sociopathy, but we ignore it at our peril.

The UK government has partly rejected proposals to change UK legislation to protect the rights of women experiencing menopause, on the grounds the move would discriminate against men. It's a big kick in the teeth.

To mark the launch of the official Premier League 2023 sticker collection, London-based sports marketing agency Dark Horses has created a TV and digital campaign for Panini starring West Ham captain and England midfielder, Declan Rice.

If anyone hadn’t heard of Qatar’s human rights abuses before the World Cup, then they certainly have now, writes Mark Lloyd. So, has sportswashing become a waste of money?

Dark Horses and Vanarama National League won at The Drum Awards for Out of Home 2022 in the Small Budget for its Once Upon a Time in Wrexham. Here, we find out more about what went into this top-scoring campaign.