News
Shots: How To Create Ads With Football Megastars
July 15th 2024
Dark Horses' Creative Directors Josh Pearce and Sean Johnson share their tips
The Book of Man: Menopause and how humour can get you taken seriously
June 26th 2024
Dark Horses' CEO Melissa Robertson talks about education through comedy
Campaign: Why Marketeers Should Look To The Paralympics For Great Storytelling
June 13th 2024
Max Arkell talks about why brands should adopt a different approach to branding the Paralympics
Campaign: Lucie Simpson, Always A Dark Horse
May 30th 2024
‘Positive, funny and resilient’: remembering Lucie one year on
Creative Moment: Why process is our greatest ally as creatives
May 22nd 2024
Catrin Kite explains why process is the friend of creativity
BITE: Paris 2024, The green Olympic games
April 2nd 2024
How sport has the power to act in the climate crisis
Marketing Beat: Ascot Racecourse celebrates the inner elegance in everyone
March 27th 2024
Ascot Racecourse has unveiled a new campaign created in collaboration with Dark Horse, building on last year’s ‘The Ascot You’ strategy which plays on the idea that everyone has an inner elegance.
City AM: Football regulator is reminder of uneasy link between class, control and the game
March 23rd 2024
Fans should be getting more help from brands in their fight to protect their clubs (and pockets), and not left to rely on the incoming football regulator.
More About Advertising: Dark Horses’ Matt Adams and Will Butler: Super Bowl 2024 ads that make us jealous
February 12th 2024
Writing a Super Bowl ad is like the Holy Grail for most creatives; it’s up there with Christmas ads in the UK, but maybe even better.