News

Shots: How To Create Ads With Football Megastars

July 15th 2024
Dark Horses' Creative Directors Josh Pearce and Sean Johnson share their tips
Shots: How To Create Ads With Football Megastars

The Book of Man: Menopause and how humour can get you taken seriously

June 26th 2024
Dark Horses' CEO Melissa Robertson talks about education through comedy
The Book of Man: Menopause and how humour can get you taken seriously

Campaign: Why Marketeers Should Look To The Paralympics For Great Storytelling

June 13th 2024
Max Arkell talks about why brands should adopt a different approach to branding the Paralympics
Campaign: Why Marketeers Should Look To The Paralympics For Great Storytelling

Campaign: Lucie Simpson, Always A Dark Horse

May 30th 2024
‘Positive, funny and resilient’: remembering Lucie one year on
Campaign: Lucie Simpson, Always A Dark Horse

Creative Moment: Why process is our greatest ally as creatives

May 22nd 2024
Catrin Kite explains why process is the friend of creativity
Creative Moment: Why process is our greatest ally as creatives

BITE: Paris 2024, The green Olympic games

April 2nd 2024
How sport has the power to act in the climate crisis
BITE: Paris 2024, The green Olympic games

Marketing Beat: Ascot Racecourse celebrates the inner elegance in everyone

March 27th 2024
Ascot Racecourse has unveiled a new campaign created in collaboration with Dark Horse, building on last year’s ‘The Ascot You’ strategy which plays on the idea that everyone has an inner elegance.
Marketing Beat: Ascot Racecourse celebrates the inner elegance in everyone

City AM: Football regulator is reminder of uneasy link between class, control and the game

March 23rd 2024
Fans should be getting more help from brands in their fight to protect their clubs (and pockets), and not left to rely on the incoming football regulator.
City AM: Football regulator is reminder of uneasy link between class, control and the game

More About Advertising: Dark Horses’ Matt Adams and Will Butler: Super Bowl 2024 ads that make us jealous

February 12th 2024
Writing a Super Bowl ad is like the Holy Grail for most creatives; it’s up there with Christmas ads in the UK, but maybe even better.
More About Advertising: Dark Horses’ Matt Adams and Will Butler: Super Bowl 2024 ads that make us jealous