Little Black Book: If All Else Fails, Send in the Jocks
March 15th 2023
Matt Readman, CSO at Dark Horses, on the long-debated argument whether politics has a place within sports
Creative Moment: Is sexism the forgotten little sister in sports advertising?
March 8th 2023
Ethics in football have never been as prominent in public discourse.
The Drum: The Drive to Survive effect: you need more than just a great documentary to save a sport
March 2nd 2023
The Drive to Survive formula has been heralded as the magic bullet to bring in new fans to any sport. But Ausura Eccleston, strategist at Dark Horses says you need more than a doc to save a sport.
CITY AM: Super Bowl ad review 2023
February 12th 2023
T-Mobile, Squarespace, Popcorner, Workday, Paramount Plus – read who we think did it best and then watch them for yourself
David Reviews: Icing on the brake.
February 5th 2023
As professional idiot Andrew Tate demonstrated when he foolishly tried to troll Greta Thunberg, many of those who love cars have become fiercely attached to the idea that a vehicle is only worthy of their devotion if it's extremely harmful to the environment. The nihilism of this position is plainly evidence of widespread sociopathy, but we ignore it at our peril.
Campaign: I'm furious the government rejected menopause law changes
January 26th 2023
The UK government has partly rejected proposals to change UK legislation to protect the rights of women experiencing menopause, on the grounds the move would discriminate against men. It's a big kick in the teeth.
Sport Industry: Declan Rice heads up Panini stickers launch
January 10th 2023
To mark the launch of the official Premier League 2023 sticker collection, London-based sports marketing agency Dark Horses has created a TV and digital campaign for Panini starring West Ham captain and England midfielder, Declan Rice.
The Drum: Are Qatar the worst sportswashers of all time?
December 9th 2022
If anyone hadn’t heard of Qatar’s human rights abuses before the World Cup, then they certainly have now, writes Mark Lloyd. So, has sportswashing become a waste of money?
The Drum: Why Dark Horses and Vanarama National League turned to Hollywood to bring back fans
December 6th 2022
Dark Horses and Vanarama National League won at The Drum Awards for Out of Home 2022 in the Small Budget for its Once Upon a Time in Wrexham. Here, we find out more about what went into this top-scoring campaign.