News

creativebrief: will the women’s rugby world cup be a tipping point for sponsorship?

Creativebrief asked industry experts if 2025 will bring much-needed marketing momentum to the women’s game.

creative pool: super bowl ads always score big with humour... so why do brands fumble the funny the rest of the year?

super bowl reviewed: a look at the ads that touched down in 2025

As the Super Bowl fades into a distant memory of alien antics, celebrity sea creatures and scenic equine adventures, Steve Howell, CCO at Dark Horses, examines what truly worked this year, and how the usual contenders stacked up against some promising newcomers.

bite: plant-based brands need year round connection

Josh Pearce and Sean Johnson, creative directors at Dark Horses, on why marketing for vegan brands needs to evolve.

celebrities on cameo react to super bowl cameos

Super Bowl ads have become famed for their A-List celebrity cameos, so this year we asked some other celebrities (on the website Cameo.com) to give us their reviews of the ads and some of the celebrity cameos in them.

cityam: trump, the super bowl, wokery and sport’s shift to the right

Dark Horses' CSO Matt Readman discusses Trump, The Super Bowl and sport's shift to the right in City AM.

the drum: i nearly left advertising because of menopause.

Dark Horses' CEO Melissa Robertson calls for more empathy and understanding in the workplace

marketing beat: the menopause shit show

Dark Horses' CEO Melissa Robertson discusses whether brands are trading on desperation

marketing beat: beyond the olympic podium

Dark Horses' Head of New Business Catrin Kite on why brands should back humanity