NISSAN

LET HIM COOK

Season 9 of the ABB FIA Formula E World Championship didn’t give Nissan fans much to cheer about and studies were showing that Nissan was losing relevance amongst younger audiences.

Formula E is often seen as the inferior version of Formula 1, but we knew we could play a part in changing this mindset and so, our ‘Let Him Cook’ series was born.

This series allowed us to target the very core of Nissan’s young audience, providing them with thumb stopping transitions across all social channels. Every transition was just as unique as the next with an unpredictable element, ensuring we garnered unprecedented engagement on Nismo channels.

It became a staple of our race weekend content, leading to incredible results:

37.9M impressions
$345K in advertising value
Grown our fanbase by 57% (from 1.1M to 1.8M).

And best of all…F1 teams went on to copy us.