The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.

Reports

downloadable menopause policy

Our open-source menopause policy is available for everyone to read, download and share

Downloadable Menopause Policy

future of sport

Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here

Future of Sport

sport in times of crisis

Read and download the PDF here

SPORT IN TIMES OF CRISIS

the 7 deadly sins of marketing women's sport

Read and download the PDF here

THE 7 DEADLY SINS OF MARKETING WOMEN'S SPORT

the paddock

Join the Paddock and learn more about our industry

THE PADDOCK

Latest Thinking

September 11th 2020

the marketing society: martin offiah on tackling racism in sport

Dark Horses speaks to Rugby legend Martin Offiah about his views on racism in sport

THE MARKETING SOCIETY: MARTIN OFFIAH ON TACKLING RACISM IN SPORT
August 18th 2020

campaign: how advertising fuels racist myths in sport

Dark Horses' CSO Matt Readman speaks to campaign about why the myths surrounding racism in sport must be rexamined

CAMPAIGN: HOW ADVERTISING FUELS RACIST MYTHS IN SPORT
January 9th 2020

the paddock

Join the Paddock and learn more about our industry

THE PADDOCK