The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
November 9th 2020
campaign: faces to watch 2020: catrin tyler
Dark Horses' Business Director Catrin Tyler features in this year's Campaign's Faces to Watch
November 4th 2020
campaign: what we learned from starting our creative careers in lockdown
Dark Horses creatives Matt Adams and Will Butler are in the unique position of having spent most of the first year at work in lockdown. Ahead of a second lockdown, they share advice for others doing the same
October 27th 2020
creative brief: changing the narrative to confront racist myths in sport
Dark Horses' Matt Readman discusses the importance of unpacking the myth of the Black athlete in sport and of examining what the creative industries as a whole can do to accelerate change.
October 1st 2020