News
UNOFFICIAL PARTNER: MELISSA ROBERTSON
May 22nd 2025
Dark Horses' CEO talks about her favourite things
Decision Marketing: AI is a game changer but why is it all so cringeworthy?
May 13th 2025
Dark Horses Creative Eve De Haan discusses the industry's obsession with Ai
Ad Forum: How Dark Horses is winning the business of sport
April 28th 2025
Head of New Business Catrin Kite talks talent, tenacity, and building breakthrough campaigns
CREATIVE POOL: Stop battling your clients
April 18th 2025
Max Arkell talks about how embracing criticism leads to brilliant creative.
SHOTS: Long-form lessons
April 3rd 2025
Steve Howell discusses what to expect from feature-length filmmaking.
Creativebrief: Will the Women’s Rugby World Cup be a tipping point for sponsorship?
April 2nd 2025
Creativebrief asked industry experts if 2025 will bring much-needed marketing momentum to the women’s game.
Creative Pool: Super Bowl Ads Always Score Big with Humour... So Why Do Brands Fumble the Funny the Rest of the Year?
February 13th 2025
Super Bowl reviewed: a look at the ads that touched down in 2025
February 13th 2025
As the Super Bowl fades into a distant memory of alien antics, celebrity sea creatures and scenic equine adventures, Steve Howell, CCO at Dark Horses, examines what truly worked this year, and how the usual contenders stacked up against some promising newcomers.
BITE: Plant-based Brands Need Year Round Connection
February 12th 2025
Josh Pearce and Sean Johnson, creative directors at Dark Horses, on why marketing for vegan brands needs to evolve.