News

The Drum: Ro’s Mistake Was Framing Serena’s Motherhood as a Barrier to be Scaled

August 27th 2025
Cat Kite is a savvy marketer, marathon runner and, more importantly, a mother. She thinks Ro’s latest campaign frames motherhood in an unflattering manner, misusing an inspirational athlete who returned to winning ways after giving birth.
The Drum: Ro’s Mistake Was Framing Serena’s Motherhood as a Barrier to be Scaled

Gianni Infantino, Jay Shah and the rise of sport’s super-execs

August 5th 2025
Matt Readman discusses being a caretaker, not a king
Gianni Infantino, Jay Shah and the rise of sport’s super-execs

Campaign: Making Sports Ads Interesting Again

July 31st 2025
Dark Horses' Larissa Vince discusses why playing it safe with sports comms is a dangerous tactic
Campaign: Making Sports Ads Interesting Again

Creative Salon: Why TBWA has taken over the reins at Dark Horses

July 17th 2025
Creative Salon: Why TBWA has taken over the reins at Dark Horses

SMEToday: Leading with Purpose, Creativity and Grit

May 27th 2025
A Conversation with Melissa Robertson
SMEToday: Leading with Purpose, Creativity and Grit

UNOFFICIAL PARTNER: MELISSA ROBERTSON

May 22nd 2025
Dark Horses' CEO talks about her favourite things
UNOFFICIAL PARTNER: MELISSA ROBERTSON

Decision Marketing: AI is a game changer but why is it all so cringeworthy?

May 13th 2025
Dark Horses Creative Eve De Haan discusses the industry's obsession with Ai
Decision Marketing: AI is a game changer but why is it all so cringeworthy?

Ad Forum: How Dark Horses is winning the business of sport

April 28th 2025
Head of New Business Catrin Kite talks talent, tenacity, and building breakthrough campaigns
Ad Forum: How Dark Horses is winning the business of sport

CREATIVE POOL: Stop battling your clients

April 18th 2025
Max Arkell talks about how embracing criticism leads to brilliant creative.
CREATIVE POOL: Stop battling your clients