News
CityAM: How Sport Can Take Tackle Gen Z’s Problem with Gender Polarisation
October 23rd 2025
Gender is as becoming as divisive as race, politics and economics among but sport can play its part in fixing a growing problem among Gen Z, writes Matt Readman.
The Drum: Ro’s Mistake Was Framing Serena’s Motherhood as a Barrier to be Scaled
August 27th 2025
Cat Kite is a savvy marketer, marathon runner and, more importantly, a mother. She thinks Ro’s latest campaign frames motherhood in an unflattering manner, misusing an inspirational athlete who returned to winning ways after giving birth.
Gianni Infantino, Jay Shah and the rise of sport’s super-execs
August 5th 2025
Matt Readman discusses being a caretaker, not a king
Campaign: Making Sports Ads Interesting Again
July 31st 2025
Dark Horses' Larissa Vince discusses why playing it safe with sports comms is a dangerous tactic
Creative Salon: Why TBWA has taken over the reins at Dark Horses
July 17th 2025
SMEToday: Leading with Purpose, Creativity and Grit
May 27th 2025
A Conversation with Melissa Robertson
UNOFFICIAL PARTNER: MELISSA ROBERTSON
May 22nd 2025
Dark Horses' CEO talks about her favourite things
Decision Marketing: AI is a game changer but why is it all so cringeworthy?
May 13th 2025
Dark Horses Creative Eve De Haan discusses the industry's obsession with Ai
Ad Forum: How Dark Horses is winning the business of sport
April 28th 2025
Head of New Business Catrin Kite talks talent, tenacity, and building breakthrough campaigns