News
SHOTS: Long-form lessons
April 3rd 2025
Steve Howell discusses what to expect from feature-length filmmaking.
Creativebrief: Will the Women’s Rugby World Cup be a tipping point for sponsorship?
April 2nd 2025
Creativebrief asked industry experts if 2025 will bring much-needed marketing momentum to the women’s game.
Creative Pool: Super Bowl Ads Always Score Big with Humour... So Why Do Brands Fumble the Funny the Rest of the Year?
February 13th 2025
Super Bowl reviewed: a look at the ads that touched down in 2025
February 13th 2025
As the Super Bowl fades into a distant memory of alien antics, celebrity sea creatures and scenic equine adventures, Steve Howell, CCO at Dark Horses, examines what truly worked this year, and how the usual contenders stacked up against some promising newcomers.
BITE: Plant-based Brands Need Year Round Connection
February 12th 2025
Josh Pearce and Sean Johnson, creative directors at Dark Horses, on why marketing for vegan brands needs to evolve.
Celebrities on Cameo React to Super Bowl Cameos
February 10th 2025
Super Bowl ads have become famed for their A-List celebrity cameos, so this year we asked some other celebrities (on the website Cameo.com) to give us their reviews of the ads and some of the celebrity cameos in them.
CityAM: Trump, the Super Bowl, wokery and sport’s shift to the right
February 2nd 2025
Dark Horses' CSO Matt Readman discusses Trump, The Super Bowl and sport's shift to the right in City AM.
The Drum: I nearly left advertising because of menopause.
October 10th 2024
Dark Horses' CEO Melissa Robertson calls for more empathy and understanding in the workplace
Marketing Beat: The Menopause Shit Show
October 9th 2024
Dark Horses' CEO Melissa Robertson discusses whether brands are trading on desperation