News

‘Positive, funny and resilient’: remembering Lucie one year on

Catrin Kite explains why process is the friend of creativity

How sport has the power to act in the climate crisis

Ascot Racecourse has unveiled a new campaign created in collaboration with Dark Horse, building on last year’s ‘The Ascot You’ strategy which plays on the idea that everyone has an inner elegance.

Fans should be getting more help from brands in their fight to protect their clubs (and pockets), and not left to rely on the incoming football regulator.

Writing a Super Bowl ad is like the Holy Grail for most creatives; it’s up there with Christmas ads in the UK, but maybe even better.

Sports have long delivered for brands. They’re also a platform for politics, whether we like it or not. Brands better get ready to pick sides, explains Dark Horses’s Matt Readman.

….and distributes ear defenders to block out their noise on the day of the race

So much in marketing and advertising is subjective – how best to use humour, the true power of storytelling, where the line of ‘good taste’ really lies… But the importance of identifying a strong creative is never really in doubt.