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Writing a Super Bowl ad is like the Holy Grail for most creatives; it’s up there with Christmas ads in the UK, but maybe even better.

Sports have long delivered for brands. They’re also a platform for politics, whether we like it or not. Brands better get ready to pick sides, explains Dark Horses’s Matt Readman.

….and distributes ear defenders to block out their noise on the day of the race

So much in marketing and advertising is subjective – how best to use humour, the true power of storytelling, where the line of ‘good taste’ really lies… But the importance of identifying a strong creative is never really in doubt.

Harry Kane stars in a new Prime promotion, which shows him battling the festive blues, and being cheered up by Premier League fixtures on Prime.

The generative audio chat AI tool was the key element behind the recent launch of the sports agency’s footballing crusader.

‘Hope Sogni’ is launching a hypothetical Fifa election campaign to represent women and show game could be run differently

Hope Sogni unveiled as hypothetical female candidate

The creators of Hope Sogni hope to show the game could be run differently