News
GUARDIAN:Meet the AI-created football expert aiming to teach Infantino a lesson
November 22nd 2023
‘Hope Sogni’ is launching a hypothetical Fifa election campaign to represent women and show game could be run differently
GUARDIAN: An AI Fifa president?
November 22nd 2023
Hope Sogni unveiled as hypothetical female candidate
INDEPENDENT: AI-generated Hope Sogni launches campaign to become Fifa president
November 13th 2023
The creators of Hope Sogni hope to show the game could be run differently
Creative Boom: The Christmas ads of 2023
November 6th 2023
home comforts, cheesy music and zero worries about the cost of living
CREATIVE BRIEF: Menopause by a man
October 18th 2023
Steve Howell talks about the impact of having a Menopause Policy in the workplace
CREATIVE BRIEF: What can we learn from the Luis Rubiales incident
September 7th 2023
Steve Howell talks about the impact of having a Menopause Policy in the workplace
CITY AM: Lessons for sponsors from sport’s biggest summer of protests since the suffragettes
August 8th 2023
Sport sponsors need to be clear on what they stand for – not just what they stand next to – if they are to avoid blowback from protests, says marketing expert Matt Readman.
LITTLE BLACK BOOK: Formula E Drivers Sacha Fenestraz and Norman Nato Launch the 'Nissan EV School'
August 7th 2023
Dark Horses creates content series to bring the drivers face-to-face with the 'Electric Generation'
CAMPAIGN: Dark Horses ad repositions HSBC Rugby Sevens as a global sports-culture festival
July 25th 2023
HSBC extended its sponsorship of the Sevens for a further four years.