The campaign built off the success of the Euros whilst launching the FA Barclays Women’s Super League’s new brand platform ’UNSTOPPABLE’. It was designed to demonstrate that women’s football is no longer on a journey – it’s here and getting bigger and better and if you’re not watching, you’re missing out.
Packed full of the biggest names, moments, stories and rivalries in the game, the TV commercial is a fast-paced, visually energetic, living breathing collage. From worldy goals and saves, to ferocious tackles, the film is all set to a bespoke track created using match day commentary.
The unstoppable story continued on social, digital and OOH, including some of the most stand-out sites across London, Manchester, Birmingham and Liverpool.