ONE GOOD MOVE

New players are entering the high protein dairy category regularly, often serving high-intensity executions that only resonate with the top end of fitness fanatics.

Our ‘Good Move’ creative platform for Lindahls looks to champion everyone’s fitness journeys – no matter how big or small – allowing them to feel good about all their healthy choices.

Running across TV and online, One Good Move is the first pan-European campaign for Lindahls under the new platform. It follows the progression of an aspiring runner, powered by Lindahls, improving his fitness following a series of healthy decisions. It’s all set in a colourful, welcoming stop-motion world, purpose built for its distinctiveness in the category, making the brand more accessible.