BE MORE PEP
Pep Guardiola, manager of Manchester City, is adored by football fans across the world. But, it’s not just the performances on the pitch that have made people admire him. His style, his look, his passion, his intelligence, and even his gesticulations, are unique qualities that people idolise and wish they had themselves. Our ‘Be More Pep’ campaign shows fans another way to be more like Pep — by driving a Nissan EV.
The campaign, directed by Barry Kimber, consists of four entertaining vignettes that show everyday people trying to be more like Pep. Each video shows Pep’s journey to work, leaving his house in his Nissan EV and following him on his route to the stadium.