To promote the launch of Panini’s Official Premier League 2022 Sticker Collection, we created a TV campaign that drove excitement for the new product by targeting football-mad kids across the country.

Featuring none other than West Ham and England minefield maestro, Declan Rice, and voiced by the popular YouTuber and influencer, SV2, the advert focuses on a young collector opening a packet in the desperate hope of uncovering the final sticker needed to complete his album – a Declan Rice sticker.

Directed by Pete Banks through Kode Media, the 20 seconds and 10 seconds versions ran across TV, YouTube & Instagram.