PANINI

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PANINI – THE GOAT OF SWAPS

Building on the success of our 2022 spot for Panini’s Adrenalyn XL trading card collection, in 2023 we went a step further, introducing a new superstar to the brand.

Last season we anointed anyone who made an epic trade as the ‘The GOAT of Swaps’. In this latest campaign the figurative concept found form as a literal goat (resplendent in a gold chain) who hands the prestigious honour to top Panini collectors, truly capturing the excitement that swapping cards brings to football fanatics.

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