BARCLAYS WSL

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WHERE GREATNESS LIVES

Our latest Season Launch campaign for the Barclay’s Women’s Super League, WHERE GREATNESS LIVES was born out of the insight that there were more players at the 2023 Women’s World Cup than from any other league in the word.

Designed to show that the BWSL is home to the world’s elite and featuring some of the league’s biggest starts, the campaign ran across TV, OOH, radio and social, building excitement and anticipation ahead of the new season.