PANINI

PANINI – THE GOAT OF SWAPS

Declan Rice, a goat and a completed Panini sticker album walk into a school. It sounds like the set-up to a joke, but it’s actually the premise of our 2024 Stickers campaign for Panini.

Another installment of ‘The GOAT of Swaps’ series, we see Declan and his four-legged friend bestow the resplendent  gold necklace and medallion on one young collector whose shrewd sticker swapping skills have allowed him to complete his collection, much to the amazement of his school friends.