In the build up to Ascot Racecourse’s flagship meeting, Royal Ascot, we launched the racecourse’s new campaign, focussing on the transformative feeling that attending one of their year-round events can have.

Featuring across TV, print and online, “The Ascot You” shows various everyday characters going about their everyday life, only dressed and acting like they do when they visit Ascot Racecourse. The stark juxtaposition between their normal situations and the elevated elegance of the race-goer brings to life the idea, “There’s you you, then there’s the Ascot You.”