THE ASCOT YOU
In the build up to Ascot Racecourse’s flagship meeting, Royal Ascot, we launched a new campaign for the race course focussing on the transformative feeling that attending one of their year-round events can have.
Featuring across TV, print and online, “The Ascot You” shows various everyday characters going about their everyday life, only dressed and acting like they do when they visit Ascot Racecourse. The stark juxtaposition between their normal situations and the elevated elegance of the race-goer brings to life the idea, “There’s you you, then there’s the Ascot You.”
For it’s second year, the campaign reminded audiences that everyone has an inner elegance which can be released at the world-renowned Ascot Racecourse. With four new lavishly glam scenarios, shot by Carla Guler, the 2024 creative showcased a variety of characters embracing the Ascot version of themselves whilst going about their every day lives, beautifully dressed for an Ascot event.
