The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
June 7th 2023
creative brief: why helping to prevent acl injuries is an open goal for brands
How Anterior cruciate ligament injuries (ACL) are affecting women in sport and what brands can do to support female athletes.
May 16th 2023
the book of man: what does ‘strong’ look like? the problem with body stereotypes
What does strong look like? Pretty safe to say an image of a gym bunny man will pop up in your head. Which is a problem says Josie Beaumont from creative agency Dark Horses...
May 15th 2023
campaign: when it comes to marketing the women's world cup, do we have to be so serious?
Can't we just play?
May 5th 2023