The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
August 8th 2023
city am: lessons for sponsors from sport’s biggest summer of protests since the suffragettes
Sport sponsors need to be clear on what they stand for – not just what they stand next to – if they are to avoid blowback from protests, says marketing expert Matt Readman.
August 7th 2023
little black book: formula e drivers sacha fenestraz and norman nato launch the 'nissan ev school'
Dark Horses creates content series to bring the drivers face-to-face with the 'Electric Generation'
July 25th 2023
campaign: dark horses ad repositions hsbc rugby sevens as a global sports-culture festival
HSBC extended its sponsorship of the Sevens for a further four years.
July 17th 2023