The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
November 13th 2023
independent: ai-generated hope sogni launches campaign to become fifa president
The creators of Hope Sogni hope to show the game could be run differently
November 6th 2023
creative boom: the christmas ads of 2023
home comforts, cheesy music and zero worries about the cost of living
October 18th 2023
creative brief: menopause by a man
Steve Howell talks about the impact of having a Menopause Policy in the workplace
September 7th 2023