The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
December 21st 2023
marketing beat: harry kane showcases seasonal footy joy in fresh prime video promotion
Harry Kane stars in a new Prime promotion, which shows him battling the festive blues, and being cheered up by Premier League fixtures on Prime.
December 14th 2023
the drum: how dark horses used twise to give virtual fifa presidency candidate a voice
The generative audio chat AI tool was the key element behind the recent launch of the sports agency’s footballing crusader.
November 22nd 2023
guardian:meet the ai-created football expert aiming to teach infantino a lesson
‘Hope Sogni’ is launching a hypothetical Fifa election campaign to represent women and show game could be run differently
November 22nd 2023