The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
May 27th 2025
smetoday: leading with purpose, creativity and grit
A Conversation with Melissa Robertson
May 22nd 2025
unofficial partner: melissa robertson
Dark Horses' CEO talks about her favourite things
May 13th 2025
decision marketing: ai is a game changer but why is it all so cringeworthy?
Dark Horses Creative Eve De Haan discusses the industry's obsession with Ai
April 28th 2025