The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
April 18th 2025
creative pool: stop battling your clients
Max Arkell talks about how embracing criticism leads to brilliant creative.
April 3rd 2025
shots: long-form lessons
Steve Howell discusses what to expect from feature-length filmmaking.
April 2nd 2025
creativebrief: will the women’s rugby world cup be a tipping point for sponsorship?
Creativebrief asked industry experts if 2025 will bring much-needed marketing momentum to the women’s game.
February 13th 2025