The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.

Reports

downloadable menopause policy

Our open-source menopause policy is available for everyone to read, download and share

Downloadable Menopause Policy

future of sport

Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here

Future of Sport

sport in times of crisis

Read and download the PDF here

SPORT IN TIMES OF CRISIS

the 7 deadly sins of marketing women's sport

Read and download the PDF here

THE 7 DEADLY SINS OF MARKETING WOMEN'S SPORT

the paddock

Join the Paddock and learn more about our industry

THE PADDOCK

Latest Thinking

October 10th 2024

the drum: i nearly left advertising because of menopause.

Dark Horses' CEO Melissa Robertson calls for more empathy and understanding in the workplace

The Drum: I nearly left advertising because of menopause.
October 9th 2024

marketing beat: the menopause shit show

Dark Horses' CEO Melissa Robertson discusses whether brands are trading on desperation

Marketing Beat: The Menopause Shit Show
September 4th 2024

marketing beat: beyond the olympic podium

Dark Horses' Head of New Business Catrin Kite on why brands should back humanity

Marketing Beat: Beyond the Olympic Podium
July 16th 2024

mediacat: menopause, it's a right laugh

Dark Horses' Creatives Hannah Rendell and Lara Hallam on using fame as a tool for reaching wider audiences

Mediacat: Menopause, It's a Right Laugh