The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
July 15th 2024
shots: how to create ads with football megastars
Dark Horses' Creative Directors Josh Pearce and Sean Johnson share their tips
June 26th 2024
the book of man: menopause and how humour can get you taken seriously
Dark Horses' CEO Melissa Robertson talks about education through comedy
June 13th 2024
campaign: why marketeers should look to the paralympics for great storytelling
Max Arkell talks about why brands should adopt a different approach to branding the Paralympics
May 30th 2024