The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
May 22nd 2024
creative moment: why process is our greatest ally as creatives
Catrin Kite explains why process is the friend of creativity
April 2nd 2024
bite: paris 2024, the green olympic games
How sport has the power to act in the climate crisis
March 27th 2024
marketing beat: ascot racecourse celebrates the inner elegance in everyone
Ascot Racecourse has unveiled a new campaign created in collaboration with Dark Horse, building on last year’s ‘The Ascot You’ strategy which plays on the idea that everyone has an inner elegance.
March 23rd 2024