News
CREATIVE BRIEF: Menopause by a man
October 18th 2023
Steve Howell talks about the impact of having a Menopause Policy in the workplace
CREATIVE BRIEF: What can we learn from the Luis Rubiales incident
September 7th 2023
Steve Howell talks about the impact of having a Menopause Policy in the workplace
CITY AM: Lessons for sponsors from sport’s biggest summer of protests since the suffragettes
August 8th 2023
Sport sponsors need to be clear on what they stand for – not just what they stand next to – if they are to avoid blowback from protests, says marketing expert Matt Readman.
LITTLE BLACK BOOK: Formula E Drivers Sacha Fenestraz and Norman Nato Launch the 'Nissan EV School'
August 7th 2023
Dark Horses creates content series to bring the drivers face-to-face with the 'Electric Generation'
CAMPAIGN: Dark Horses ad repositions HSBC Rugby Sevens as a global sports-culture festival
July 25th 2023
HSBC extended its sponsorship of the Sevens for a further four years.
CITY AM: 2023 Women’s World Cup ads howcase new-found star power of players
July 17th 2023
Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right.
CREATIVE BRIEF: Why helping to prevent ACL injuries is an open goal for brands
June 7th 2023
How Anterior cruciate ligament injuries (ACL) are affecting women in sport and what brands can do to support female athletes.
THE BOOK OF MAN: What does ‘strong’ look like? The problem with body stereotypes
May 16th 2023
What does strong look like? Pretty safe to say an image of a gym bunny man will pop up in your head. Which is a problem says Josie Beaumont from creative agency Dark Horses...
CAMPAIGN: When it comes to marketing the women's World Cup, do we have to be so serious?
May 15th 2023
Can't we just play?