News
February 12th 2024
more about advertising: dark horses’ matt adams and will butler: super bowl 2024 ads that make us jealous
Writing a Super Bowl ad is like the Holy Grail for most creatives; it’s up there with Christmas ads in the UK, but maybe even better.
January 19th 2024
the drum: politics and sports have never been closer. for brands, silence isn't neutrality
Sports have long delivered for brands. They’re also a platform for politics, whether we like it or not. Brands better get ready to pick sides, explains Dark Horses’s Matt Readman.
January 12th 2024
ad forum: nissan apologises to local residents of mexican formula e race track for the wild raucous noisiness of its fans…
….and distributes ear defenders to block out their noise on the day of the race
January 11th 2024
marketing beat: the creative’s choice: which ads made their mark in 2023 – and why?
So much in marketing and advertising is subjective – how best to use humour, the true power of storytelling, where the line of ‘good taste’ really lies… But the importance of identifying a strong creative is never really in doubt.
December 21st 2023
marketing beat: harry kane showcases seasonal footy joy in fresh prime video promotion
Harry Kane stars in a new Prime promotion, which shows him battling the festive blues, and being cheered up by Premier League fixtures on Prime.
December 14th 2023
the drum: how dark horses used twise to give virtual fifa presidency candidate a voice
The generative audio chat AI tool was the key element behind the recent launch of the sports agency’s footballing crusader.
November 22nd 2023
guardian:meet the ai-created football expert aiming to teach infantino a lesson
‘Hope Sogni’ is launching a hypothetical Fifa election campaign to represent women and show game could be run differently
November 22nd 2023
guardian: an ai fifa president?
Hope Sogni unveiled as hypothetical female candidate
November 13th 2023