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Eve De Haan, Creative at Dark Horses shares predictions for this years Women’s World Cup and the impact it is going to have on football

As the London Marathon approaches, Dark Horses new business chief – and keen runner – Cat Tyler explores how brands can fix an ageist approach to sports marketing.

Ascot Racecourse has launched its new campaign with a focus on the transformative feeling that attending one of their year-round events can have.

Matt Readman, CSO at Dark Horses, on the long-debated argument whether politics has a place within sports

Ethics in football have never been as prominent in public discourse.

The Drive to Survive formula has been heralded as the magic bullet to bring in new fans to any sport. But Ausura Eccleston, strategist at Dark Horses says you need more than a doc to save a sport.

T-Mobile, Squarespace, Popcorner, Workday, Paramount Plus – read who we think did it best and then watch them for yourself

As professional idiot Andrew Tate demonstrated when he foolishly tried to troll Greta Thunberg, many of those who love cars have become fiercely attached to the idea that a vehicle is only worthy of their devotion if it's extremely harmful to the environment. The nihilism of this position is plainly evidence of widespread sociopathy, but we ignore it at our peril.

The UK government has partly rejected proposals to change UK legislation to protect the rights of women experiencing menopause, on the grounds the move would discriminate against men. It's a big kick in the teeth.