News
November 6th 2023
creative boom: the christmas ads of 2023
home comforts, cheesy music and zero worries about the cost of living
October 18th 2023
creative brief: menopause by a man
Steve Howell talks about the impact of having a Menopause Policy in the workplace
September 7th 2023
creative brief: what can we learn from the luis rubiales incident
Steve Howell talks about the impact of having a Menopause Policy in the workplace
August 8th 2023
city am: lessons for sponsors from sport’s biggest summer of protests since the suffragettes
Sport sponsors need to be clear on what they stand for – not just what they stand next to – if they are to avoid blowback from protests, says marketing expert Matt Readman.
August 7th 2023
little black book: formula e drivers sacha fenestraz and norman nato launch the 'nissan ev school'
Dark Horses creates content series to bring the drivers face-to-face with the 'Electric Generation'
July 25th 2023
campaign: dark horses ad repositions hsbc rugby sevens as a global sports-culture festival
HSBC extended its sponsorship of the Sevens for a further four years.
July 17th 2023
city am: 2023 women’s world cup ads howcase new-found star power of players
Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right.
June 7th 2023
creative brief: why helping to prevent acl injuries is an open goal for brands
How Anterior cruciate ligament injuries (ACL) are affecting women in sport and what brands can do to support female athletes.
May 16th 2023