News

Campaign: I'm furious the government rejected menopause law changes

January 26th 2023
The UK government has partly rejected proposals to change UK legislation to protect the rights of women experiencing menopause, on the grounds the move would discriminate against men. It's a big kick in the teeth.
Campaign: I'm furious the government rejected menopause law changes

Sport Industry: Declan Rice heads up Panini stickers launch

January 10th 2023
To mark the launch of the official Premier League 2023 sticker collection, London-based sports marketing agency Dark Horses has created a TV and digital campaign for Panini starring West Ham captain and England midfielder, Declan Rice.
Sport Industry: Declan Rice heads up Panini stickers launch

The Drum: Are Qatar the worst sportswashers of all time?

December 9th 2022
If anyone hadn’t heard of Qatar’s human rights abuses before the World Cup, then they certainly have now, writes Mark Lloyd. So, has sportswashing become a waste of money?
The Drum: Are Qatar the worst sportswashers of all time?

The Drum: Why Dark Horses and Vanarama National League turned to Hollywood to bring back fans

December 6th 2022
Dark Horses and Vanarama National League won at The Drum Awards for Out of Home 2022 in the Small Budget for its Once Upon a Time in Wrexham. Here, we find out more about what went into this top-scoring campaign.
The Drum: Why Dark Horses and Vanarama National League turned to Hollywood to bring back fans

David Reviews: 'From Race Track To Road'

December 5th 2022
You may not be able to drive a Formula E car to the shops anytime soon, but Nissan have come up with an artful compromise.
David Reviews: 'From Race Track To Road'

Bite: The fallacy of anti-sponsorship

November 14th 2022
Matt Readman, Chief Strategy Officer at Dark Horses on why Brewdog lacks emotional intelligence and the challenge of a catastrophically managed World Cup.
Bite: The fallacy of anti-sponsorship

LBB: Why the Lack of Menopause Education and Support Is ‘Beyond a Joke’

October 31st 2022
Dark Horses’ creatives Hannah Rendell and Lara Hallam talk about how their star-studded World Menopause Day campaign found the right tone
LBB: Why the Lack of Menopause Education and Support Is ‘Beyond a Joke’

BITE: WHY WE NEED TO BREAK THE SILENCE SURROUNDING MENOPAUSE

October 18th 2022
Melissa Robertson speaks to BITE
BITE: WHY WE NEED TO BREAK THE SILENCE SURROUNDING MENOPAUSE

CITY AM: Pepsi beats Coke as brands grapple with Qatar controversy

October 12th 2022
Steve Howell of creative agency Dark Horses picks the best and worst World Cup adverts ahead of the month’s tournament in Qatar
CITY AM: Pepsi beats Coke as brands grapple with Qatar controversy