101
The 2022 UEFA Women’s Euros marked 101 years since women’s football was banned in the UK. To celebrate how far the game has come since then, Just Eat kick-started 101 new women’s grassroots teams to enable girls and women across the UK to pick up their boots and get involved.
Just Eat will be the front of shirt sponsor for all of these teams, and will also provide them with everything they need to start a team from scratch – kits, training bibs, cones, footballs, managers tracksuit, and even a “how to start a football team” handbook.
To launch our campaign, six of our 101 teams appeared in some films alongside Jordan Nobbs, Arsenal and England player. The films were directed by Pip & Lib at Untold Studios, and encourage women and girls across the UK to sign up to be part of the 101.
TATTOO PARLOUR
Top level football games can produce 7 tonnes of waste, mostly from food and beverage packaging. To combat this issue, Just Eat’s ‘good while it lasted’ biodegradable packaging was used at concession stands at Wembley stadium during the Euro 2022 final.
To spread their message of sustainability, we erected a pop-up temporary tattoo parlour outside the stadium, giving the public free temporary tattoos.
Fans were able to choose from six designs ranging from a footballer kicking a scrunched up ball of paper into a bin labeled ‘top bins’, chips within a heart surrounded by footballers with the caption ‘chip the keeper’, to a football shirt stating ‘don’t be a plastic fan.’
HOT TAKES
To celebrate Just Eat Takeaway.com’s partnership with the UEFA Women’s Euros, we launched a podcast series: Hot Takes. Throughout the series our host, broadcaster Kelly Somers, and our roving co-host Monki, interviewed women from all facets of the women’s game. Our guests included international superstar players Pernille Harder & Vivianne Miedema, record breaking referee Bibiana Steinhaus, ex-German goalkeeper turned coach Nadine Angerer, Arsenal player and England International Jordan Nobbs, trailblazing young referee JJ Roble and lots more. We heard their Hot Takes about women’s football and the Euros, as well as quizzing them on their careers and hearing their fantastic stories on how they’ve ended up where they are today.
