POSSIBILITIES PROJECT
Along with selling cars, Nissan believes in a world with zero emissions and zero inequalities, using its innovative technology to create more opportunities for people from underrepresented communities.
With Nissan, we’re pleased to introduce The Possibilities Project – a programme designed to get aspiring athletes across the nation moving. In partnership with Paralympic champion Richard Whitehead and working closely with the Richard Whitehead Foundation, we identified four individuals living with life-changing disabilities to benefit from new running prosthetics.
The aim is to enable them to live a more mobile and active lifestyle, and so in a suite of films, we touch upon their individual stories to understand what it’s like to live with a disability and how the new prosthetics will enable them to achieve their goals, all through the power of realising what’s possible with Nissan’s support.
DARE TO DEFY
Dare to Defy is a three-part documentary series now on Prime Video.
It follows Richard Whitehead MBE and Adele Roberts as they embark on a powerful journey to transform sport, breaking down barriers for the disabled, LGBTQ+ and other underrepresented communities by creating the most inclusive running event ever.
Drawing from their own personal experiences and meeting inspiring individuals who dare to defy their own sporting expectations, the series is an emotional journey that reconsiders what it truly means to belong in sport.