The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
January 10th 2023
sport industry: declan rice heads up panini stickers launch
To mark the launch of the official Premier League 2023 sticker collection, London-based sports marketing agency Dark Horses has created a TV and digital campaign for Panini starring West Ham captain and England midfielder, Declan Rice.
December 9th 2022
the drum: are qatar the worst sportswashers of all time?
If anyone hadn’t heard of Qatar’s human rights abuses before the World Cup, then they certainly have now, writes Mark Lloyd. So, has sportswashing become a waste of money?
December 6th 2022
the drum: why dark horses and vanarama national league turned to hollywood to bring back fans
Dark Horses and Vanarama National League won at The Drum Awards for Out of Home 2022 in the Small Budget for its Once Upon a Time in Wrexham. Here, we find out more about what went into this top-scoring campaign.
December 5th 2022