The Dark Horses Disruption Lab is a separate strategic offering for clients, providing research and lateral problem-solving in sport. It works best as a collaborative process, giving you the space, time & expertise to tackle challenges.
Reports
downloadable menopause policy
Our open-source menopause policy is available for everyone to read, download and share
future of sport
Future of Sport unpacks what will—and more importantly what should—come next in the world of sport. Read and download here
the 7 deadly sins of marketing women's sport
Read and download the PDF here
Latest Thinking
November 14th 2022
bite: the fallacy of anti-sponsorship
Matt Readman, Chief Strategy Officer at Dark Horses on why Brewdog lacks emotional intelligence and the challenge of a catastrophically managed World Cup.
October 31st 2022
lbb: why the lack of menopause education and support is ‘beyond a joke’
Dark Horses’ creatives Hannah Rendell and Lara Hallam talk about how their star-studded World Menopause Day campaign found the right tone
October 18th 2022
bite: why we need to break the silence surrounding menopause
Melissa Robertson speaks to BITE
October 12th 2022